The executive field notes

Make a better
AI decision.

Practical resources for the questions that come before a project: what to fund, how to assess the economics, and who needs to own the work.

The executive field guide / 01

The CEO’s
AI Investment
Brief.

What to fund. What to stop.
How to measure the first 90 days.

Fehmi Fennia
Fractional Chief AI Officer
01 / The executive brief

The CEO’s
AI Investment Brief

A concise guide to selecting opportunities, challenging the business case, and structuring the first 90 days.

Get the brief & decision sheet

Free PDF + companion worksheet

The 30-day field guide

Your First AI Workflow in 30 Days

A controlled pilot, a practical baseline, and a decision based on evidence.

Get the practical guide
02 / The working sheet

AI Project
Decision Sheet

One page to record the problem, baseline, owner, full cost, success measure, and conditions for proceeding. Fill it in digitally or print it for a working session.

Get the decision sheet

Free fillable PDF · One page

03 / Find your starting point

Your next
AI step

Six questions about your priorities, systems, sponsorship, and delivery capacity. Leave with a recommendation and a short discussion brief.

Take the assessment

About two minutes · No email required

A useful first conversation

Have a project
worth discussing?

Bring one business problem. We’ll discuss the opportunity, what stands in the way, and whether I can help.

Discuss your AI priorities
Discuss your AI priorities